Common Myths & Misperceptions About Stainless Steel
Glass and plastic bottle manufacturers have begun to provide retailers and consumers with "disinformation" regarding stainless bottles. Below are the facts regarding stainless steel:
Myth: Milk, juice, or water might taste of metal
Fact: Does pasteurized milk, draught beer, cooked pasta, or anything you eat with traditional eating utensils taste like metal? Of course not. All Pura bottles are crafted from premium #304 (18/8) food service grade stainless, the same grade of stainless steel as used in milk pasteurization, beer brewing, cookware, and eating utensils. The "metal taste" fear comes from aluminum bottles not stainless steel. Nothing migrates in or out of #304 stainless steel, as nobody ever complains that pasteurized milk, draught beer, or anything cooked on the stove top taste like metal.
Concern: Cannot be used in a microwave
Fact: It is well known in the feeding industry and pediatrics that neither mother’s milk nor formula should ever be heated in a microwave oven so this is not relevant for infant feeding. See references at the CDC, Babycenter.com, or do a search on "should I microwave milk" and see for yourself
Concern: Dents over time
Pura Response: Any drop that would result in a dent in a stainless bottle would have caused a catastrophic failure in a glass or plastic bottle. Further the stainless components are warrantied by us for life. Simply put, Pura products have the longest useful life of any bottle on the market and we back them with the best warranty in the industry.
Myth: Single wall bottles are too hot to handle
Pura Response: glass and plastic bottles are also single wall and simple physics dictates that they transmit the same heat as a stainless bottle albeit at a slower rate. In addition, any liquid that is too hot to touch is much too hot to give to a child as it will burn their mouth. In fact, stainless is BETTER in this respect as it allows caregivers to immediately assess the temp of the bottle contents providing a safer solution. Steel also allows easy and quick heat-up under hot water. For those that want long duration heat or cold retention, we also offer an insulated version the of the Kiki which will keep liquids hot or cold for up to 8 hours.
Myth: Pura bottles are too expensive
Fact: The adaptability and durability of the Kiki line allows one bottle to be used from infancy to school age. With traditional feeding products, each stage bottle is discarded and an entire new product purchased. We also provide a lifetime warranty on the stainless components. As a result the Pura line is a fraction of the cost of plastic or glass bottles as is evidenced by the success we have had in historically price sensitive regions including Venezuela, Chile, Brazil, Mexico, Philippines, Malaysia, Indonesia, etc.
Myth: Niche market; will not be high volume
Fact: Pura has won more awards than any other bottle in history including blind tests by a leading pediatrician (BabyGear Lab, see below) and global consumer reviews (ConsumerSearch, a NY Times company.. see below). In addition, we have been featured in more than 400 media/trade reviews and 45 TV shows... none of which were paid for by Pura. In two years the product has been introduced in more than 40 countries and we are expanding our reach daily.
Our products are unique and have been proven to be the safest bottle on the market. In addition, we do not merely source existing products like many brands; rather all of our products are designed in-house in the USA and are covered by more than 13 patents and patents pending around the world. We have a compelling product development queue that will continue to bring innovative solutions to the industry.
Pura Kiki is the ONLY bottle on the global market that is completely devoid of plastic thereby unequivocally being free of BPA, EA, etc. New research shows that all plastic (incl. BPA-free plastic) causes estrogenic activity (EA) which, ironically, is the same affect that BPA has on the human body. In the end, consumers are, and will continue to, seek a completely plastic-free feeding solution. In addition, our unique Baby Grows... Bottle Evolves™ design allows bottles to operate with almost any nipple or spout AND to adapt as the child grows. No more throwing out 25+ bottles over the first several years of life. In short, Pura Kiki is both cost effective and eco-progressive.
Lastly, while we sell many bottles on our unique benefit set, in the end consumers are attracted by the sleek modern design and fun colors and we easily combat misconceptions such as those posed above in our markets around the world. In sum, this is anything but a niche market; rather it is a large incremental and unfulfilled space where our products have long term sustainable advantages.
Concern: Made in China
Fact: It is true that Pura manufacturers in China, as do all other stainless bottle manufacturers. However, we employ a vastly different manufacturing process than virtually all of our competitors:
- Pura does NOT simply source existing designs/products from vendors in China. Our products are unique to Pura, were designed by our in-house engineering and product development team and backed by more than a dozen patents and patents pending around the world (including the USA, China, Europe, etc)
- Pura owns all the tooling and molds for our products so we control the tolerances, design, and ultimately function of our products.
- Pura employs our own on-site (in China) inspections to ensure all products meet our exacting standards
- Pura executives personally visit, inspect, and help set-up our manufacturing lines. Our execs have travelled to China twelve times in the past three years