These days, the market is filled with misleading marketing tactics like misinformation, greenwashing, fear mongering, and lack of transparency. In many cases, certifications can be an excellent way to filter through the noise and help families select products that align with their values. However, if standards fall, they can be confusing and even deceptive to consumers.

So, as the proud innovators and owners behind an eco-friendly and health-first line of products, we’d like to share why we don’t pursue one of the most prominent certifications, B Corp, and why we choose Made Safe® instead.

What is a B Corp?

A B Corp is a for-profit company that has been certified by B Lab Global, a non-profit that has created an international network of companies that they deem to have met high social, environmental, accountability and transparency standards. In this case, B stands for benefit to insinuate that any certified B Corp is beneficial to the world. 

What does it take to become a B Corp?

To achieve B Corp certification, companies must complete an expensive questionnaire-style assessment with self-reported information on their positive impact on a number of factors such as communities, customers, suppliers, employees, shareholders, and the environment. A score of 80/200 is enough to achieve certification.

Why aren't we a B Corp?

These methods allow companies the opportunity to prove that they have some positive impact however they see fit, not that they are truly safe for people or the environment. Based on the scoring method, certified companies might score high on social impact or transparency indicators, yet be low on positive environmental impact. And, in fact, this has led to multiple companies achieving and maintaining certification that don't represent our values, or the values we believe a “beneficial” corporation should be held to. 

Are B Corps bad?

While we believe the system to be flawed, the B Corp network includes many great companies making a positive impact on the world. But ultimately, we believe this particular certification could be misleading consumers — especially busy families who are looking for a quick and easy way to know which brands they can trust. And, simply put, we believe corporations should be held to higher standards.

Our mission

At Pura Stainless, the core of our company is our mission: to protect the health of families and our environment. Our eco-friendly products were designed for ourselves, our little ones, and families like ours who want to do the right thing for their bodies and mother earth. We innovated beyond what’s necessary to ensure we only use the highest quality, safest ingredients out there for our products and create durable, long lasting, and stylish pieces that families can and will use forever!

Why we love Made Safe?

Made Safe is the only product certification that specifically targets our top two core values: human health and the environment. They scrutinize each product they certify objectively, with science. Each and every Made Safe certified product has been rigorously lab tested to ensure that all ingredients are safe for humans and the environment. We know that the Made Safe certification is one we can trust, and one that pushes companies like ours to be better and do better for our customers and the planet.

At Pura Stainless, we are eco-conscious parents just like you, looking to give our families the healthiest lives possible, without causing unnecessary harm to the planet. Visit our website to learn more about our mission, dive deeper into the benefits of Made Safe, or shop our 100% plastic-free, chemical-free bottles and lunch containers today!